John Meese

The Mistakes I Made During My First Membership Site Launch

I'm a huge fan of the celebration of success. When something great happens, revel in it! But real growth comes from taking a hard look at the mistakes behind the curtain of success. Nearly three months ago, I launched my first membership site. Overall, I thought the launch

The P.A.S.T.O.R. Formula: Effective Copywriting Made Easy

To many people, copywriting is a mysterious art (if they're being honest, most people have no idea what copywriting actually is). The first time I heard of copywriting, I assumed this was the practice of filing legal paperwork to claim an idea. Like the “Copyright” on a website

The Tools You Need to Build a Cash-Generating Online Course

A membership-based online course is one of the most profitable revenue streams to pursue, but it can also be one of the most complicated to create. Six months ago, I had no idea where to start. There are literally hundreds of possible software or all-in-one solutions to choose from today.

My First Launch: A $10,541.85 Story

I launched my first video course, the Get Noticed!™ Theme Unlocked. With a 9-day registration period; the launch generated $10,541.85 in total sales. Before the launch, I set a $10,000 sales goal. It's incredible to see how close we came to that mark. But meeting

Why You Need to Commit to Pursuing Less (but Better)

Here’s an important question: what is the highest priority aspect of your life? If you don't already know the answer, then you may be living the life of the Nonessentialist. One of the most life-changing books I’ve ever read is Greg McKeown’s bestseller Essentialism: The

A Look Behind The Scenes of My Weekly Writing Process

Writing is a wonderful creative outlet, but it can take a lot of time—especially if you don't have a clearly defined process for producing what you want to create. It's taken me years to develop the process that allows me to write a blog post

How Much Should You Invest in Your Personal Growth Every Year?

The world is now flooded with books, seminars, and courses on personal growth—many of them good. But how do you know where and when to sign up, or how much you should be spending right now? For years, I’ve been a self-leadership advocate—encouraging those around me to

The Seven Practices of a Phenomenal Father

Fatherhood is a big job, with a lot of work involved. After all, what task is more important for a man than raising up the next generation of men? Depending on your definition of father, either I am one or I will become one soon. My wife is due to

The Perks of Creating a Membership Site from Your Coaching Service

What if you could take your coaching services to the next level, and provide more content to each client with less time invested on your end? That's exactly the opportunity a membership site can provide. In late 2014, I started offering a paid coaching service called “Unlock the

In Pursuit of a Life Well-Lived

It’s easy to forget what all this is about. And by “this” I mean productivity, building a business, and the steady hustle towards pursuing a dream. I like to work. In fact, I've been labeled “workaholic” many times in the past. Work gives me a purpose—something

The Problem with Passwords—and a Painfully Simple Solution

As more of our world continues to move online, passwords become increasingly important. Most people's life security relies on their ability to come up with unique phrases used to secure everything from bank accounts to Facebook profiles on the web. No joke, my password to every online account

The Ultimate Recipe for Better, More Restful Naps

We are a generation of tired, weary people. Naps are perhaps the best solution to this dilemma—but only if done right, so you actually get rest. I've experienced it myself, regular naps can double your energy level in the latter part of the day. But not all