I want to help you sell your smarts without losing your soul! Found of SOLD OUT Coach Club and author of Serve to Sell, Always Be Teaching, & Survive and Thrive.
#show-toc Last month, I decided I wasn’t going to write this review. At the time, I had really great reasons. You see, I have not been focused on my personal brand or blog this past year. In fact, this is my first new article since my previous annual review.
Once upon a time, you would go to a doctor if you felt feverish, squeamish, or had a lump in your throat. They would inspect your symptoms to explain your condition and options to treat. Nowadays, your first instinct is likely to do a bit of “research” first. You type
It’s not enough to decide to create a business. That’s a start, but next you need to decide what type of business you want to create. Sure, there are infinite industries and plenty of proven business models (as well as more models that haven’t been tried yet)
Do you want to grow your business, lose weight, or prioritize relationships this year? I know I do. Each year, billions of people set New Year resolutions on how they want to show up this year, better than the last. Statistically, most people give up by January 19, called ”Quitters
In 2008, General Motors owned billions of dollars in automobiles, real estate, and other valuable assets including cash... and yet they declared bankruptcy. Lehman Brothers set a record that same year, declaring bankruptcy with $700 billion in assets on-hand! In both cases, the balance sheet was overflowing but cash flow
Let's say you planned to sell one hundred $10 products this month, but you sell two hundred instead. That's an extra thousand dollars in your pocket! .... or is it? With each additional product, service, or experience sold you make another promise that is going to cost
Do you have have a pile of profit set aside, steadily growing as your business generates wealth? There’s no shame in admitting that you don’t, because most entrepreneurs don’t have that (yet). Profit is colloquially defined as “the money I hope I have left over at the
I was so confused the first time I started using the personal budgeting app YNAB (You Need A Budget). There was nowhere to enter how much money I expected to make this month, and when I started listing upcoming expenses, YNAB quickly flagged me as over budget, in the red!
Right this minute, how much would you pay for a bottle of water? Maybe a dollar or two? Now, imagine you had been stranded on an island surrounded by undrinkable saltwater for two days, with the hot sun beating down on your skin... is there any price you wouldn'
I have this phrase written in my notebook, and I’ll often rewrite it on my whiteboard: Relationships > Results It has a double meaning because the symbol in the middle means “greater than” to remind me that relationships are greater than, and more important than, results. The double meaning
Once you have a customer, your relationship has just begun. Research shows that existing repeat customers are far more profitable than new customers. Some businesses have superfans who will spend money to buy products and services from a given company and then brag about it and encourage their friends to
In your target customer’s life, how do your products help them solve real problems they're facing? Can you tell a compelling story of why a customer would buy all three of your Core Products? They don't need to buy all three at once, but can