I want to help you sell your smarts without losing your soul! Found of SOLD OUT Coach Club and author of Serve to Sell, Always Be Teaching, & Survive and Thrive.
How do you measure your success? In other words, where are you focusing your attention? If you're like most people, you are paying close attention to results like the number of email subscribers you have, the number of sales you make, or how much your traffic has grown
It seems like everyone is a guru or an expert in something today, doesn't it? All you have to do is open any social media app and scroll once to be inundated with dozens of influencer experts who claim to have "the" solution to your problems,
There are a dozen different fast food chains in the world that focus heavily on chicken as their core menu item, but only one Chick-fil-A. Chick-fil-A has amassed a loyal, loving customer base that has helped them become the most profitable quick service restaurant per location, and the third largest
Here's a question for you to ponder, how do you "win" at life? Of course, philosophers and theologians have been arguing over the answer for millenia, and the same question is difficult to answer for many of the important things in life. How do you "
If you are a content creator, you aren't just a blogger, podcaster, or vlogger, you are an entrepreneur. Content marketing may be a new phenomenon, especially digital content, but entrepreneurship is as old as society, so it's worth reflecting on what this means for you personally,
Digital products, including online courses, are a great way to generate income from your content, but they are by no means the only way. As a matter of fact, one of the most effective ways to make revenue early on is to offer paid services, but you don't
Marcus Sheridan was in trouble. He had been riding a wave of exciting growth for years, selling fiberglass pools, but that came to a screeching halt when the great recession hit in 2008. He was staring at a dwindling trickle of sales, and a scary balance sheet, with the one-word
More and more, the line between online and offline businesses is increasingly blurred—as it should be, with offline businesses catching up to the age of the global access available via the internet. With that evolution, there are three ways to leverage an online audience today as a creator: 1.
Offline, you have had your entire life to cultivate your personality. Your personality is a mix of your own emotions, opinions, and quirks, of course, but it is also how you express them to others. You may tell the same story very differently to your mother than you would a
Your goal is to get people to know, like, and trust you. The most effective way to do that is to show up, day after day, week after week, and add value to people's lives with high-quality content. The only problem? That takes time, so it’s helpful
I’ve missed this, and it’s good to be back. I wrote a 2015 annual review and 2016 annual review, but I haven’t written one since then. I did publish a 2017 post that explained my change in focus, but I’m back to writing an annual review
Sharing your message on stage, in front of a crowd of eager listeners, is the epitome of platform success, right? After all, your platform is your virtual stage, and you care about your message deeply, which is why you want so many people to tune in. The only problem with