A headline (or title) is the first thing that people see when they look at your content, and it acts as the salesman for your content on social media, search engines, or your subscriberâs inbox. A compelling headline gives your audience a reason to come in off the metaphorical
Itâs no secret that entrepreneurship is a difficult path, with many pitfalls along the way. According to Merriam-Webster, the very definition of an entrepreneur is someone who âassumes the risks of a business or enterprise.â Thereâs no magic solution thatâs going to remove that risk or guarantee
Have you ever spent hours laboring over an âepic masterpieceâ of content that gets no response when you publish and share? On the other hand, have you ever published a rushed piece of content that gets more traffic, shares, or comments than you would expect? It happens all the time.
For decades, companies have been setting core values (or principles) with inspiring words like âpositivityâ and âlegacyâ that do little more than look pretty as a poster on the wall. In recent years, many business owners have woken up to this fact and abandoned core values as one more example
Youâre familiar with the long-winded orator, of course. You know the type. Youâre listening to a speaker at a conference, or a preacher at church, and at first youâre intrigued. Youâre listening intently, nodding along, and then suddenly you feel like the speaker blazed past a
Create new content every week, they said! Create content thatâs interesting and novel, they said! Create content that helps people solve problems, they said! In this case, âtheyâ is actually sometimes me (guilty as charged). And yet: You need to create less content. Thatâs right. You can stop
Entrepreneurs are weird. We think different and act differently from ânormalâ people. For many entrepreneurs, starting a business is the best way to leverage your weirdnessâbut what if your weirdness could be the key to success on someone else's payroll? Thatâs the question that inspired Gifford
Building an online platform takes time and effort, but once youâve begun youâll have opened doors to an entire new world of possibility. With all of these opportunities, it can be difficult to know which areas need your attentionâand which ones you should tackle first. One of
Thereâs usually a narrow gap separating winners from those who give up. We call that gap mindsetâand itâs crucial when building your platform. Michael Hyatt, founder of Michael Hyatt & Company, was in ninth grade when he broke his right elbow. To make matters worse, it happened
âIf only I were a computer, youâd pay attention to me!â These are the words no hard-working husband wants to hear. But thatâs exactly what Gail said to her husband, Michael Hyatt, years ago when he was in full âhustleâ mode to build his online platform. Our spouses
Most bloggers publish content week after week, post a lot on social media, maybe send a few emails, and then wonder at the end of the year. . . âAm I getting anywhere?â You donât have to be like most bloggers. The year is coming to an end. Do you know
When your gas light comes in, and you need to fuel up, where do you stop? If youâre like most people, you stop at the next gas station you see (as long as it doesnât look too pricey or dirty or dangerous). You may lean towards BP, Shell,