When I launched my first online course in 2015, I had an itty bitty email list. My First Launch: A $10,541.85 StoryI launched my first video course, the Get Noticed!™ Theme Unlocked. With a 9-day registration period; the launch generated $10,541.85 in total sales. Before the
Mitch is a nice guy. You can tell because of the problem he’s having right now: “John - my frustration is the guilt of having to sell and not wanting to come across pushy.” I get it, Mitch. In fact, we all get it (right?). You’re drawn to
Every once in a while I get a chance to brush off my nerd glasses and use my Economics degree for something other than a pretty piece of paper on my wall in a box. It’s always a blast (for me), but you don’t need a degree to
Imagine that it’s a hot summer day, and you’re walking on the sidewalk with the sun beating down on you… when you start to feel a tightness in your chest. You start wheezing. Suddenly you realize that it’s difficult to breathe! You’re a bit frightened, but
I help smart professionals turn their wisdom into wealth by building a thriving online education business because that is part of my personal mission to end a tragedy that is going on today. The cure to war, disease, poverty, and divorce is available—just not easily available online. The world
Remember: People make emotional purchases and then rationalize them afterwards
As I walked into my favorite coffee shop, Warren waved me over to his table to introduce me to a new friend of his, “John Meese is an author, entrepreneur—the whole deal. You’re writing a book right now and you’re lost, right? You should talk to him.
Thanks to Michael Stanier Bungay, there is one question I ask in every meeting with current or potential clients: What is your most useful takeaway from today’s conversation? In his book The Coaching Habit , Michael appropriately describes this question as “how to finish any conversation in a way that
If I wanted to buy your most expensive product, how many barriers are standing in my way? For many online education businesses, it looks like this: 1. Receive email about product 2. Open email and read it 3. Click link in email 4. Leave sales page open in new tab
As I'm writing my new book, I'm revisiting the core concepts of the business models behind the Creator Economy, starting with 1,000 True Fans (arguably the most well known). Can you still make a living from 1,000 True Fans? The short answer is yes,
I just started writing my third book this week, but it’s roughly half done. That’s because I’ve been using “Content Synergy” so that everything I create helps me create something else, and everything becomes increasingly useful while I do it. Beyond being overused in corporate meetings, synergy
2022 was an incredible year, filled with hard work and hard-to-believe adventures.
Hi, I'm a "bestselling author" 👋 That means two things: 1. I publish books 2. I sell books (lots) Only... I haven't published a new book in a year and a half. ... and I mostly sold it last year 😬 #awkward Don't get me
Getting "stuff" done is very different than getting creative work done. After a decade of creative work, I should know that, but... but I forgot recently. I moved to Puerto Rico with my family a month and a half ago, and gave up my office, my routines, and
It’s easy to take the current moment for granted. A decade and a half ago, there were a handful of bloggers—but nothing like today’s 200+ million creators making money online. Online education (or “E-learning”) was a distant dream, rather than today’s $200+ billion industry. Yet Kevin
Every author I know shares the same two wishes, whether they’re a self-published side-hustler or a traditionally published New York Times bestselling author: 1. I wish I sold more copies of my books 2. I wish I made more money from my books When nearly everyone is unhappy with
If a potential customer does not buy your product, what happens? If they ignore their problem, will it get worse? How else will they try to solve the problem, other than learning from you? These questions are the start of identifying your product's alternatives, which can be an
Two Ways to Clarify Your Target Customer If the person in this picture was your target customer, how would you describe them? When I shared that question in Thrive School PRO, I got drastically different answers (all correct): * Ben: busy mom * Chantaie: strapped for time * Tracy: New mom trying to
How to Sell to Customers at the 5 Different Stages of Awareness (According to Eugene M. Schwartz)
I don’t know Matt Emmons personally, but I cringe (for his sake) when I think of him. In the 2004 Olympics, Matt was competing in long-range target shooting as a sharpshooter with a sure shot (no pun intended) at winning gold. In the final round, he had so many
How to Sell Premium Products on Sales Calls Where People Say “Thanks!”
Four Ways to Earn $5,000 in Monthly Recurring Revenue
The Research Warns You to Never Retire
You have mastered so much already in such a short amount of time! Just like my 2-year-old… 😳 “I am sexy! I am so sexy right there…” I can’t say for sure where Myron learned to say that (my wife has a hunch) but you have to admit he’s