In your target customer’s life, how do your products help them solve real problems they're facing? Can you tell a compelling story of why a customer would buy all three of your Core Products? They don't need to buy all three at once, but can
Once you've earned a customer's trust, you can spend your time and energy selling them more and more products and services month after month. . . or you can invite them to become a subscriber! When you offer ongoing transformation in the form of a subscription-based product, service,
What is the most positive transformation you will allow your customers to experience? Put another way, if you have a customer go “all in” with your brand, love your products, and want to experience total transformation, what is the best option available to them? Is the answer to fill their
There is something incredible about the first dollar a customer gives you. Getting that first dollar from your customer is a huge milestone because people value their money, and it takes a leap of faith for people to pay for what you have to offer. That first dollar is a
Have you ever noticed how kids dash toward the free samples at Kroger or Costco from a mile away? They get the appeal. Even if you’re not running (on the outside), you’re probably curious to see what you’re going to get for free. Create samples worth selling
As you're building your business, you get to choose what type of growth to pursue: Spikes or Stairs? Spikes are exciting! These are the gigantic launches that catapult a business upwards (or don't) and that's where most front page headlines come from in business.
Imagine you're hungry, and right in front of you is a freshly baked, beautiful pumpkin pie. Now imagine you're surrounded by a crowd of hungry people, who also want a bite of that pie. How many slices would you be willing to give away? 😳 Now, what
People "Google" questions nearly six billion times each day. Wouldn't you like to be the answer to their search? Search Engine Optimization (SEO) is one of the five Growth Models, and it's focused on you becoming the source of key information your Target Customer
There are five different Growth Models you can use to scale your business, and each Growth Model has it's own unique characteristics. In many industries, Sticky Growth is the most complicated to create—but it's also the most valuable Growth Model, long-term. Use Sticky Growth to
Paid Growth is one of the most exciting—and most *expensive—*growth models you can apply to your business. At face value, Paid Growth is very simple. You pay a fee to feature your business in front of your target customer, in the form of a sponsorship or ad. If
It seems like there are a million ways to grow your business, doesn't it? At first, that seems like a good thing. So many choices! But rather than be helpful, it's overwhelming. How should you spend your limited time, energy, and resources to grow your business?
People don't pay for products. Not really. People pay for the promise of a healthier, wealthier, or happier version of themselves. Your business will sell products, services, experiences, or some combination—but customers will buy from you because they believe you offer the real solution to a real